EROKAWA








Thigh highs. Gazes from pleading eyes. Wagging tongues.

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Cute.

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Dainty, pleasing, attractive in a demure or diminutive way. Truly all the rage these days.



One would be hard pressed to navigate the internet for long without having their eyes bombarded by cute imagery. Drawn characters and mascots advertising various products to further feed the capitalist beast, the women of hentai with massive breasts and minuscule waists clamoring for your attention (and their oniichan’s cum), catboys on social media spreading the word that for $4.99/month you can see them spread their cheeks with a pastel pink dildo. As we enter the third decade of the 21st century, we see that what is taking over the world is not conservatism, nor liberalism, nor any other ideology. Cuteness is what truly prevails.

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Cuteness can only get one so far. It is a seasoning; it may not be able to stand on its own, but without it, a main course is utterly flavorless. Cuteness is the flourish that keeps one interested. Cuteness without substance is a façade. The cuteness to which we are accustomed, that is cuteness mixed with innocence, evokes a sense of purity, of wistfulness, and evokes (or at least ought to evoke) a desire to protect. Cuteness mixed with eroticism evokes intense desire. Two energies, two aesthetics seemingly at odds with one another meshed into a beautiful amalgam of sexual ardor, arousal, and a yearning to fuck.

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Demure, yet eager to bone. Shy, but curious and willing to please. A cute twink who’s a complete butt slut. A quiet, doe-eyed woman with a libido that would rival a veteran nymphomaniac. Sweet, but spicy. This is the nature of erokawa.

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Erokawa, a portmanteau of the Japanese words eroi (“erotic”) and kawaii (“cute”, “endearing”), describes just this. To present oneself outwardly in a way that is cute, innocent, even at times naïve, but to carry oneself with a sense of allure and a desire to inspire arousal in those around them. To outwardly express cuteness and purity but to truly embody sexuality and lustfulness. Finally putting a word to a concept is nice, but even in lieu of a loanword, we are all already plenty familiar with this concept. I believe William Shakespeare put it best when he said:

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What’s in a name? That which we call a femboy by any other name would be as submissive and breedable.

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It is a misunderstanding to think that erokawa relates solely to appearance or to aesthetic. While it cannot be denied that we are visual creatures and therefore, if one wishes to utilize erokawa in their life, it is best to do so through outward appearances, it is far more than only that. Erokawa is an air, an atmosphere, a way of moving about the world. Erokawa is the wide-eyed gaze used to entrance a partner, knowing that those same, glossy eyes will be looking back up at them from below. Erokawa is a smile that is not knowingly sexual, but knowingly enticing; deceptive, but not deceitful.

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When I began my gender transition, I wasn’t entirely sure what my style was to be. Would I be a goth like I had always wanted? Would I be a party girl wearing sneakers and snapbacks? Perhaps I would keep things simple, and just wear jeans and T-shirts much of the time? Nay, for as time would show, I would end up fully embodying the erokawa aesthetic. Though I experimented with my outward expression (and to this day continue to do so) I settled on a style not unlike that of a witch in training. I could not be any old witch, however.

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I had to be the most alluring witch I could be.

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I was not gifted with an hourglass figure, nor was I gifted with full breasts or a dump-truck ass. Instead, I was gifted with a lithe, tall-but-petite figure. I had no interest in surgically modifying my body merely so I would better appeal to the average cisgender heterosexual man. Rather, I embraced that with which hormones endowed me. Breasts barely reaching a B cup, a nipped waist, a tall-but-smol body, and long, thin legs. To reconcile my seemingly-antagonistic desires to be both cute and sweet as well as modest and dark, in addition to broadcasting that I was a sexual being who was down to get down, I had to trek then-uncharted territory.

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Though my embodiment of the visual aspects of the erokawa aesthetic were (unintentionally) a bit more true to the original Japanese implementations of the concept, that is not to say that what I did (or what others do) is not “true erokawa,” Rather, these are merely different flavors of the same idea. While I may not have been compelled to don cat ears and let my partners insert butt plugs of various pastel hues into my waiting hole, I was over the moon when my partner would lift my long skirt and see the surprise waiting for them: black thigh highs and panties with a dainty little bow covering an excited girlcock, my face turning a rosy shade as they now know I’m not some smiley prude, but rather a delicate girl with a ravenous sexual appetite.

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Unsurprisingly, I appreciate any positive, warranted sexual attention. To be called “hot” or “sexy” or “stunning” is always music to my ears, but to hear, “You’re so fucking cute” between grunts and moans when I’m down on my knees is truly the most beautiful ballad. More than, “you’re gonna make me cum,” more than “fuck me deeper,” more than “you take all of this cock, whore,” hearing “you’re such a good girl, and an adorable one too,” is what really gets my blood pumping.

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With the rise of TikTok came the rise of the e-girl, an aesthetic and style linked somewhat to erokawa regardless of whether the e-girls themselves know it or not. Their dusty pink lips, their eyeliner crafted to make their optic organs appear even larger, black chain chokers, all these elements of their appearance are cute and nostalgic (2000s revival, anyone?) but are also subtly sensual. Plump, pink lips are perfect for a skilled fellatrix, as are globular, pleading eyes with little black hearts below them. Chokers exploit the allure of chains, of bondage around the throat, of BDSM. Of course, with the increase of e-girls, femboys, and other forms of sexual cuteness (or is it cute sexiness?), it was only a matter of time before the masses tried to capitalize on this aesthetic new to the west.

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In the digital age, visual titillation is only a click (and maybe a credit card entry field) away. With pornography available everywhere you look, how does a budding sex worker carve out a niche for themselves? By jumping on the hottest trend, of course. The cutest, most perverse cumsluts are the ones who come out on top. To rise up in the ranks and truly be within the top 1% of OnlyFans producers, one has to be part of the best, not part of the rest, and when your prospective customers are those that appreciate these new advents in western sexuality, exploiting erokawa is one of the easiest ways to do just that. Crossing your eyes, drooling with a dangling tongue, and making high pitched moans all while wearing a cow-print bikini is a simple enough way to make a quick buck. Letting out a delight-filled nya~♡ while milking one’s prostate with a 10-inch dildo is just as titillating to the viewer as it is to the producer, though while the consumer is left panting with a puddle of self-loathing in their hand, the producer is left moaning all the way to the bank.

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Erokawa is a lynx, a hunter lying in wait. It is deceptive, enticing the viewing party with the allure of cuteness and striking when least expected with an attack of sexuality. The cuteness of erokawa disarms those who view an example of it, instilling in them a feeling of power over the erokawa-ite with whom they are interacting, only to be ambuscaded by an onslaught of eroticism the likes of which they could never have anticipated given the enchantment of cuteness before them.


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