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Maddy Plimmer - She/her



Artist Bio

Maddy Plimmer (b.1994) is a New Zealand born artist currently practicing in London. She works across sculpture, painting and moving image. A recent MFA graduate from Goldsmiths University, Plimmer uses found material as an anchor point allowing her to make sense of prolific feminist literature of the ‘70s and ‘80s in the context of today’s digital media. 


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Description of project

Objects and Affairs as a part of Kawaii Agency, presents a virtual dollhouse for the viewer to decorate. This work considers Sianne Ngai’s (2012) writing on cuteness in Our Aesthetic Categories: Zany, Cute, Interesting, which ties cuteness to commodification, femininity and the domestic. The dollhouse and its digital contents reflect an assemblage of affects that surround a presumed feminine body. The domestic frame of the dollhouse also invokes the aspirational, providing a place for play within something perhaps otherwise unattainable. Cuteness is joyful in its submission, and playful in its consumerism, and always protected by its vulnerability.

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https://maddyplimmer.art/